Our Story

Inhale Calm, Exhale Worries.
Make room in your mind for what matters in your life. - Jane Tan


What is RÓA?
RÓA™️ (pronounced as “row-uh”) is Icelandic for calm. We have always been drawn to the idea of creating something that can bring a moment of calmness and pleasure to someone. It’s the same feeling when you are winding down at the end of the day, enjoying the stillness of the evening/night relaxing with a good book or drink.

The Story of Midnight™️
When the Midnight™️ Cake was created, it was a pure passion project by our Chief Artisan Jane Tan. She wanted to create a beautiful and delicious cake that her god-daughter, Emma could enjoy.

Being allergic to eggs, peanuts and dairy and also intolerant to gluten from a very young age, it was tough to find a delicious cake every year for her birthday.

A foodie trip to New York and Dallas brought a lot of awareness to Jane in terms of quality organic and vegan ingredients. She was convinced that using vegan friendly ingredients was the way to go for better health and the environment.

After 9 months of R&D, the Midnight™️ Cake was finally born, a deep dark chocolate sponge cake, specially crafted to be void of the top allergens without compromise on taste. The joy to hear and see young children and people like Emma able to indulge in dessert was simply amazing.

Yes, the belief that dietary restrictions should not be a reason to miss out on delicious treats is what holds true for RÓA™️. 

Join us and embark on our shared vision and mission. Together, let's create a world where indulgence, inclusivity & sustainability seamlessly intertwine.

Our Vision
Building a world where anyone can indulge freely.

Our Mission
Creating better-for-you, accessible products that positively impact people, animals or the environment.

 Click here to find out more about our Midnight™️ Cake offerings.